E-cigarettes, an alternative to traditional tobacco filled cigarettes, although appeared to be free from health risk, is not so, as per the analysis. In the interregnum, report says that marketing personnel of various E-cigarettes producing companies are handling smarter strategy for

selling their products. The actual strategy being adopted by them is to target the selling of the E-cigarettes to youth. These producers choose music and cultural events wherein youth will attend more in numbers. During these events, these producers give away free samples of these E-cigarettes to youth. These producers do even sponsor radio and television programmes which are being largely listened to/watched by youth personnel.
The inquiry led by Senator Richard J. Durbin, Democrat of Illinois, and Representative Henry A. Waxman, Democrat of California, confirmed the above report. According to the report and the feedback they receive from the E-cigarette manufacturers such as; Altria, R. J. Reynolds Vapor Company, NJOY, Eonsmoke, Logic, VMR, Lorillard and Green Smoke, six of them admittedly had sponsored events, while eight confirmed they had given away free samples. In all, 348 events were known to have given free giveaways and sponsorship in 2012 and 2013, many producers geared toward youth.
Although, it is appearing that E-cigarettes will not make harm, it may become gateway for the kids/youth to traditional cigarettes in the long run.

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